Strategic Marketer

Job description

For every industry and brand, there are limitless possibilities and routes for strategic direction. A good strategic marketer will know this, but a great one will recognise the clearest and most focused route to success. Reporting to Head of Strategic, you think beyond what’s in front of you, understanding what brands are trying to communicate, but also what the audience wants to see, think, feel and purchase. You see what others can’t, question what others don’t, challenge the status quo and strive to dig deeper at every possible touchpoint. You think, position, segment, strategise, analyse and – more than this – you learn, grow and adapt with every project.

 

We welcome big ideas and big-picture thinking, but we’re looking for someone who truly understands the customer journey and the commerciality of every strategic decision. Our clients have big goals and dreams, it’s your job to establish the best way to get there with the budget we have – making it go as far as possible, while being as effective as you can.

 

Your high-level thinking will be across multiple clients and projects. You’ll be the starting point for many B2B and B2C businesses, working with the wider strategy team to direct digital, traditional and multi-channel marketing plans. From 4-month sprints right through to a single email blast, you’ll make it your business to understand our client's and make your mark on every project possible. Every agency says they go above and beyond, at Storm, we go above, around and underneath, exploring every nook and corner to make sure no stone is unturned. You too will need to share this commitment to be innovate and be entirely dedicated to delivering what’s best for our clients.

Requirements

Your day-to-day:

  • Working both independently and collaboratively to undertake brand positioning exercises
  • Undertake client workshops with the Head of Strategic
  • Feed into and establish short and long-term marketing strategies for clients across a range of industries
  • Work with key stakeholders to devise points of clear differentiation
  • Be a go-to for guidance for colleagues and clients
  • Help develop customer journeys, personas and key messaging
  • Brief in other teams on work to be executed, seeing that strategy is correctly delivered throughout the process
  • Track and analyse activity, monitor client competitors and confidently deliver recommendations
  • Use live and post-campaign insight to analyse and improve future activity

 

You need to:

  • Have at least 3 - 5 years’ experience in a strategic marketing role
  • Have a strong understanding of both traditional and digital marketing principles and strategies
  • Be able to demonstrate a proven track record in successful lead generation in strategies for either B2B or B2C (both is preferable)
  • Be results-driven and proactive in your approach, with the ability to keep your cool and handle multiple fast-paced projects

 

About Storm:

Storm are a forward thinking, fast-paced and growing full service agency. Based in our custom-built office in Leigh-on-Sea - voted the happiest place in the UK - we’re rated the number one agency in Essex, with clients across the UK and the world, so no two days will be the same.

 

Comprehensive Benefits package:

  • 28 days including bank holidays
  • Childcare voucher scheme
  • Workplace pension scheme
  • Regular appraisals
  • Cinema Nights with popcorn
  • Fully stocked free bar on Fridays
  • Monthly social calendar of events
  • Closed at Christmas / extra gift holiday at Christmas
  • Christmas party
  • Summer social
  • Birthday treats
  • Work anniversary loyalty celebrations and bonuses
  • Payday Breakfast buffet
  • Cycle to work scheme
  • Personal development resource allowance
  • Late grace for children’s school events
  • Perks: 20% off lunches, haircuts 50% off, discounted beauty treatments and much more…

If you think you're the right person for the job, apply now with your CV and covering letter.

 

Please Note: We will be unable to consider you for this role if you do not provide a covering letter and CV.

 

No calls from agencies please.